our story
Elysion — A Pioneer Reinventing Pleasure with Eastern Craftsmanship
As a global curator of China’s cutting-edge innovations, we rigorously select pleasure technologies born from local R&D laboratories. Elysion delves deep into China’s advanced manufacturing prowess, transforming the “World Factory” into the “Birthplace of Joyful Technology.” Here, pleasure knows no boundaries. We build a judgment-free sanctuary for all explorers who believe “self-pleasure is life energy.” From boundary-breaking soft wearable devices to intimate art infused with intangible cultural heritage lacquer craftsmanship, Elysion harnesses the versatility of Chinese intelligent manufacturing. We deliver resonant soul-stirring experiences that transcend physical satisfaction for people of all ethnicities, sexual orientations, ages, and emotional needs opening a gateway to the realm of sublime bliss.
LELO offers the experience of sexual wellbeing without shame, the pleasure of discovery, and the confidence to lead a fulfilled intimate life.
LELO has transformed the look, feel, and function of how personal massagers are perceived, bringing state-of-the-art technology and a new level of luxury to intimate lifestyle products.
Today LELO is sold in over 160 countries, with around 300 employees and offices in international markets. Our unique portfolio of products now extends beyond personal massagers to FemTech and FemCare products, condoms, and other accessories.
11M
11m products sold to date
160
sold in over 160 countries
300
around 300 employees around the world
$19.2bn
$19.2bn global sexual devices market in 2021
200+
200+ patents
HISTORY
LELO was founded in 2003 by Filip Sedic in Stockholm with the goalof transforming the perception of sexual wellness products,identifying an opportunity in the sexual wellness market for productsfocused on design and innovation.
Since that time, the Group has evolved into a ‘One-Stop Shop’ for allsexual wellness needs of our customers. We have expanded ourportfolio and developed a wide range of sexual wellness devices,including a range of internal and external massagers, under the LELObrand, Femcare and Femtech products, including menstrual cups andpelvic floor trainers, under the INTlMINA brand and premiumcondoms under the HEX brand.
- launching its first female pleasure product, LILY, in 2003;
- launching its first couples’ pleasure product in 2009;
- launching the LILY CUP in 2012, representing the Group’s expansion into Femcare and Femtech product ranges;
- launching ORA, the first pleasure product to win a Cannes Lions design award, and introducing the LILY CUP Compact, the first collapsible menstrual cup on the market, in 2014;
- launching its innovative HEX condom brand in 2016, representing the Group’s expansion into the safety products category;
- introducing SONA, the first massager combining sonic wave sensations with traditional vibration technology, in 2018;
- launching the ZIGGY CUP, the first menstrual disc designed to facilitate sex during menstruation, in 2018;
- launching the F1S, awarded as the most innovative male sex toy in 2019 by XBiz, the sexual wellness industry association;
- launching SILA, a sonic massager, in 2020; and
- launching ENIGMA, a massager that provides both internal and external sonic stimulation, in 2021.
PLEASURE PRODUCTS, FEMTECH AND SAFETY
PLEASURE PRODUCTS
Broad portfolio of AWARD WINNING PLEASURE products
Awards: 1st pleasure device brand to win Cannes Lions Award; LELO also won XBIZ Europa Awards – Luxury Brand of the Year.
FEMTECH
Safe and environmentally friendly menstrual cups and Kegel devices
Awards: Menstrual cups and Kegel exercise devices Silver A’Design Award – Beauty, Personal Care and Cosmetics for Ziggy Cup.
SAFETY
Revolutionary hexagonal shaped condoms that are STRONGER & THINNER
Awards: Revolutionary hexagonal structure – strongest & thinnest.
Leadership
MIIVOJLBRENJAK-Chief Executive Officer
Milivoj Librenjak was appointed Chief Executive Officer in March2020. He has 18 years of experience in building and growingconsumer brands.
Prior to joining the Company, Milivoj was the general manager in theexport division of Atlantic Group. Before that he was the chiefexecutive officer at the Fun & Fit Company, the chief executive officerat PRODlS Ltd. and the general manager at Unilever Croatia Ltd.
Milivoj has a Masters in Business Administration from lEDC BledSchool of Management and a Bachelor of Science in Economics fromthe University of Zagreb.
LUKA MATUTINOVICChief Marketing Officer
Luka Matutinovié was appointed Chief Marketing Officer in August2020. He joined LELO in 2015 as a Global Product DevelopmentManager and has 13 years of marketing experience in consumerbrands.
Prior to joining the Company, Luka was an international brandmanager at Henkel and a product manager at L’Oreal Adria d.o.0
Luka has a Master of Economics in Marketing from the Faculty ofEconomics and Business at the University of Zagreb.
Millions of people enjoy LELO; it'siust sometimes the best luxuries youkeep to yourself!
LELO founder Filip Sedié